Market research can give you insight into your market, your competitors, your products, your marketing and your customers.

20 Questions to help you do your research.

20 Questions to help you do your research.

Top 20 Market Research Questions You Should Know:


  1. Who is currently buying your product or service?
  2. What are these people’s lives actually like?
  3. Why are other people not buying it?
  4. Who would be interested in buying it in the future?
  5. How many people like this are there?
  6. What general trends are affecting these people’s lives at the moment?
  7. Where would people buy your product or service from?
  8. When, where and how would they use or consume it?
  9. Why would they buy it? What need are they wanting to satisfy?
  10. Who is your real competition?
  11. What image do people have of your brand vs your competitors’?
  12. What would be the ideal image for your brand to have?
  13. What do they think about the different aspects of your product or service (name, packaging, features, advertising, pricing…)?
  14. What improvements could be made to your product or service to meet people’s needs even better?
  15. What is the single most important benefit your brand should be seen to be offering – and why would people believe this to be true?
  16. How can you best communicate that benefit to the people you’re interested in attracting?
  17. What is the right price to charge?
  18. What other new products or services could your brand offer people?
  19. So what is your vision for your brand?
  20. And what would be the best roadmap for getting there?


Follow up questions to  – Who is currently buying your product or service?

  • Is your buyer male or female?
  • What age?
  • Are they the person in the family likely to make a buying decision on this product or service?
  • If not, who is?
  • What kind of job do they have?
  • How much are they paid?
  • Are the happy at their jobs?
  • What do they do after work?
  • What do they wish for?
  • What religion are they?
  • Do they have children?
  • What kind of home, apartment or condo do they live in?
  • Where do they live?
  • What do they primarily spend their extra money on?
  • What forms of entertainment do they indulge in?
  • Where do they vacation?
  • What types of transportation do they use?
  • What kinds of magazines do they buy?
  • What paper do they subscribe to?
  • Which parts of the paper do they read?
  • What kind of car do they drive?
  • What kind of car do they wish they drove?
  • What television shows do they watch?
  • What restaurants do they eat in?
  • What nationality are they?

Author – Tony R White