IP TARGET MARKETING
The Only One-to-One 100% Cookie-Free IP Targeting Solution
TARGET REAL PEOPLE IN REAL HOUSEHOLDS
No other online marketing company can scale your target all the way down to the individual household or building. When we say we can target a specific address, we mean it. We match an IP at a 95% or greater confidence level.
Bots generate their own cookies & build profiles to appear more human like
Bots emulating humans have high volume cookies, get targeted by advertisers, and amplify bot revenue
Re-cookie without trying. Emulate real human behavior
Here are just some ideas how you can use our IP Targeting program for your restaurant.
- You use a service that sends out a coupon such as Value Pac. Most mail pieces have about 1%-2% return. If you are provided the master list with names, address and zip, we can then place your ad on their PC and/or mobile device and following them around as they surf throughout the month; increasing your ROI.
- There is a huge softball tournament this weekend. A lot of people will be here from out of town. But how do I market them without spending tons of money? With our system, we can put your ad in any hotel you want and every time the guests turn on their computer or mobile device and surf the web, your ad can be displayed.
- We can produce a list of people who just bought their new home and target these customers with an ad saying, welcome to the neighborhood, please enjoy 20% off your dinner with us tonight. (Customer clicks on that ad, enter first name and email, and get a coupon.) Now you not only gained a customer, you also added people to your email list that you can continue to market going forward.
There are many more ideas to be used here. If you have some ideas, please send them to us as well and if they are good, we will add them to this list!
HERE ARE A FEW ANSWERS TO OUR MOST COMMON QUESTIONS:
What does IP Target Marketing do?
Ip Target Marketing has invented and patented a unique series of technologies that allow our customers to precisely target their customers online using banner and display ads.
Where do my ads appear?
Ip Target Marketing has access to place ads on over 1,000,000 websites that include 30-50 billion advertising impressions per day. This is about 90% of the available daily ad inventory on the Internet. Popular sites where IP Target Marketing places ads include Google, MSN, Facebook and Yahoo!
Can I control who sees my ads?
Yes, this is one of the primary principals of IP Target Marketing's platform. We target your ads to specific households with laser-like accuracy.
How many ads should I display per month?
It depends on your message, product and a number of other variables. Typically, we recommend between 20-40 impressions per month. Per IP Targeted address.
What sort of reports do I get?
We provide monthly reports that include impressions served, clicks, conversions and click-through rate (CTR). Additionally, at the completion of a campaign we generally provide clients with a match-back analysis which compares your targeting segment(s) with new sales to demonstrate efficacy and ROI for the campaign.
How is this different than PPC?
PPC or Pay Per Click advertising relies on a user searching for a specific keyword. Ads are placed on the top and sides of the search page along with the search results, and the hope is the consumer will click on the ad. You only pay when the prospect clicks on the ad. Unfortunately, this type of advertising has been losing efficacy in recent years as people have learned how to game the system with traffic arbitrage and click farms.
What sort of CRT should I expect?
Ultimately most clients see an increase in CTR with an IP Target Marketing campaign, but we encourage clients to look beyond click through rate (CTR) and focus on metrics that have more meaning to their business like conversions, sales and return on investment (ROI) for the ad campaign. (CTR = Click Through Rate).
How many ad variants should I use?
IP Target Marketing recommends at least two ad variants at the beginning of a campaign to conduct a proper A/B test for ad efficacy. Once we develop performance history on the ad variants we will often adjust the ad serving of the campaign to focus on the most productive advertisements.
What size ads do I need?
Creative should be within the following dimensions (below). We recommend that clients generate at least one creative in each size to maximize available ad inventory. While we can run campaigns with fewer sizes it will limit the inventory available to us and may result in the campaign taking longer to serve the ads you purchased.
- 300x250 (pixels)
- 728x90 (pixels)
- 320x50 (pixels)
- 160x600 (pixels)
- 300x50 (pixels)
Should I merge all my data into one list?
No! Having visibility into data sources is a valuable tool in determining efficacy of campaigns and assisting with planning future campaigns. Put more simply, some lists are better than others. By providing IP Target Marketing with more visibility into the sources of your data we can provide better guidance on what data to use on future campaigns.
What type of organizations do you work with?
We have clients in most major industries, ranging from several Fortune 50 companies to political campaigns, political action committees, non-profit organizations and churches. We also work with realtors, service drive industry, restaurants, and events. We have yet to find a business we are unable to assist.
Can I outsource you?
Can I use IP targeting with my direct mail campaign?
Yes, we have a large number of customers who incorporate IP Targeting in conjunction with direct mail campaigns. We find that the addition of IP Targeting greatly increases the effectiveness of direct mail.
How long should I run a campaign?
You can run a campaign as long as you want but we suggest 180 days or longer for maximum exposure.
MOBILE AD TARGETING
What targeting can I use on mobile?
IP Target Marketing is able to target (and report on) in-app and device-optimized web impressions by:
- Device Type- Tablet, Phone or Desktops & Laptops
- Device Make and Model- Apple iPhone, HTC Droid Incredible, etc.
- Carrier- Verizon, Sprint, etc.
- Connection Type- Carrier-based or wi-fi/static
- Mobile Operating System- Android, iOS, etc.
- Mobile Browser- Android, Blackberry, etc.
System (i.e., device type, device make/model, OS, browser, carrier and connection type), frequency, geography, daypart, segments, and test/control targeting all work for in-app and device-optimized web campaigns. However, targeting based on tag position and tag query strings is possible only for device-optimized web campaigns
What type of mobile inventory can I buy?
There are two types of mobile inventory: in-app and device-optimized web sites.
- In-App- Applications that are installed on mobile phones and tablets, i.e., Clash of Clans.
- Device-Optimized Web Sites- Web sites that are optimized for viewing and interaction in browsers on mobile phones and tablets.
Does conversion tracking work in mobile browsers?
In mobile browsers, post-click conversion tracking works just like it does in non-mobile web browsers. Post-view conversions, however, can only be tracked across non-Safari mobile browsers
Does conversion tracking work in mobile aps?
Yes. Even if the user converts in a separate mobile browser later (having closed the app in which they initially clicked the ad), the correlation to the click in the app can still be tracked.
What types of creatives can serve in mobile campaigns?
You can serve standard banners and MRAID creative on your mobile campaign.
We recommend using the following creative sizes on mobile devices:
Can you place ads on specific sites?
Sure, we have access to place ad on over 1,000,000 websites with over 50,000,000,000 ad impressions per day. We often find that aiming your message at particular sites can improve the results of your campaign based on the audience demographics of sites selected.
Can you make sure my ads do not appear on specific sites?
Yes, by default we will not serve ads on adult or “vice” sites. Additionally, we eliminate sites with a history of low quality or fraudulent traffic. If you would like us to further restrict the universe of sites upon which we display your ads, we are happy to incorporate this into your campaign.
What file formats do you accept?
IP Target Marketing places either banner or display ads. All creative sizes need to be less than 40 KB. JPG, GIF, PNG, and SWF files are all supported.
Do I need to provide you with a list of prospects to target?
Typically yes, most of our customers provide us with a list of customers, past customers or prospects to target with our technology. If you do not have a list we can help you obtain one from a list provider or work with you to build a targeting segment based on an analysis of your current customers or prospects. More information on list specifications can be found here.
What is DSP?
A Demand-Side Platform or DSP is a technology tool that aggregates online advertising buyers and sellers. IP Target Marketing integrates with a number of DSPs to bid on real-time inventory of ads.
Can you prepare the ads for me?
We encourage clients to go through our ad agency. However, if you have your own ad agency we will use their copy on your behalf.
How can I make my campaign more successful?
Comply with the ad standards discussed in this FAQ, ensure that your ad is compelling, then confirm your list is current and includes only topical targets. Additionally, implement conversion tracking and work with your account manager at IP Target Marketing to conduct a conversion analysis at appropriate points for long-running campaigns.
Can I use Flash in my ads?
We support all versions of Flash, but users may not have the appropriate Flash Player version. See Adobe's market penetration stats to choose the best version. We recommend developing your flash creatives to be viewable in Flash Player Version 8 or lower. We also support both ActionScript 2 and ActionScript 3 used in Flash
Can I use audio in my ads?
No, auto-initiated audio is frequently blocked by publishers which will greatly limit the quantity and quality of sites that we have access to serve your ads on.
Can I use Animation in my ads?
Yes, if any animation is present within the ads, it must stop within 30 seconds of the ad serving. This can be done by limiting loops to 1 to 3 rotations.
How should I measure success form my IP targeting campaign?
We encourage our customers to focus less on clicks and more on conversions. Additionally, our most compelling return on investment data comes from post-campaign match-back analysis. Unlike most forms of online marketing, IP Target Marketing starts a typical campaign with a target list of customers or prospects. By Comparing this list to your list of actual sales is one of the most effective methods to determine the efficacy of an individual campaign.
Do I need to have my logo on my ad?
Yes, to be displayed via a demand-side platform (DSP), ads need pass a 3rd party audit. One of the requirements of this audit is that some form of corporate identification is visible on each advertisement. This can be your logo or the name of your organization, it also needs to match what is used on your landing page for this ad campaign.
Do you offer mobile ad targeting?
Ip Target Marketing offers mobile targeting to high value buildings and locations. Typically these are airports, stadiums or universities where one can make some assumptions about the demography and purchasing intent of the people in the buildings. For more information, please visit our Mobile Advertising FAQ.
Do you support ads hosted on 3rd party AdServers?
Yes, this will typically require a slight modification to the code to ensure that the ClickTag's work properly. To get get more details and see code samples visit our 3rd Party AdServer page.
IP TARGETED VIDEO
What are the standard video advertisement lengths?
Video has to be less than or equal to requested duration (i.e. we can bid on a 15 second request with a 10 second video.)The standard durations available via our system are as follows:15 second, 30 second, 60 second
What are the standard dimensions for video ads?
Standard video sizes are as follows:
Additionally, Google only supports: 480x360, 640x360, and 1920x800. If IP Target Marketing is hosting the video, we will automatically encode any 400x225 and 400x300 video ads to fit Google’s size requirements by adding letter boxes.
Companion ads are supported, but only standard image files are accepted. Flash files are not supported. Size formats are as follows:
What types of video placements are available?
Pre-Roll (This represents majority of inventory)
What are the recommended aspect ratios?
If IP Target Marketing is hosting, we will encode and automate to the correct size
4:3, 5:2, 16:9
What are the supported file types?
Mov, Flv, Wmf, mp4, webm, MPG