Top 10 Ways to Boost Your Business with Instagram
Are you thinking about putting your business on Instagram? That’s a great idea, because Instagram has more than 400 million active users as of 2016. If you’re reading this post, you’ve already realized one fundamental thing: Instagram is a critically important social network. The photo-sharing app is one of the most effective brand-building tools available today, and is increasingly important for every kind of business.
Let’s have a look at the top 10 ways to use Instagram for businesses:
Show Your Products
Everyone loves to browse products, so let your followers do some mobile window-shopping. Share your new collection of products you offer and share a photo on your Instagram with the price.
Post What People Want
Take advantage of the increased followers you have with the Instagram web page to tell a story with the images. Have a healthy balance of fun images and business pictures.
Go Behind The Scenes
Instagram is a way to give all of your followers an exclusive backstage pass. Doing a photo shoot for a catalog or ad? Filming a commercial? Getting made-up for a media interview? Or getting ready to step out on the red carpet? Give a glimpse of them to your followers.
Make Your Followers Feel Special
Make your Instagram followers feel special and give them exclusive previews of products and services, or virtual tours of your new stores, production facilities or offices in the making.
Connect it to Your Other Social Channels
If you connect Instagram to your Twitter and Facebook accounts, any image you share on Instagram will automatically post to those profiles, and people can click to see your Instagram stream, like an image, comment on it, or follow your brand.
Use relevant hashtags as people sort images by hashtags and you have the opportunity to reach even more new followers by using one that relates to your image.
Respond to Comments
Your followers love it when you respond to their comments, so make a point to check in several times a week and reply. Follow people back, and then try to connect with them on other social sites.
Use Blue to Get More Likes <— Secret Sauce
An interesting fact is that, images on Instagram that had blue as the dominant color got 24% more likes than other colors. Blue seems to win when it comes to attracting more attention.
Introduce Your Employees
Employees will enjoy the recognition and Instagram followers will get a chance to see the people behind the brand. Be sure to punch up the post and share a little about each employee in the caption.
Share Celebrity Sightings
We live in a society that is crazy about celebrities. Whether they’re signing autographs at your sponsored event, speaking, visiting your office or even using your products or services. These posts will be sure to get followers talking.
Go ahead and apply these tips with your Instagram account and make your business grow.